How to create user lifecycle traits?
In Data Processing, go to the Trait Management module, click "Create trait" and select the "Custom trait Value" type.
We divide the lifecycle of a user into five tiers, which correspond to the five values of the traits: New User, Consistently Active User, Returning User, Churned User, and Active User.
Set calculation rules in each tier:
- New User: First visit during the period
- Active User: Visit during the period
- Consistently Active User: Visits during both this period and the previous period
- Returning User: No visit during the previous period, visit during this period
- Churned User: No visit during both this period and the previous period
To see "keywords most searched by a user in recent days", how do I create a trait?
In Data Processing, go to the Trait Management module, click "Create Trait" and select the "Preference Attribute Trait" type.
We select the past 7 days, sort the keywords searched in the past 7 days, and record the top 3 most searched keywords.
Need "how many days ago was the user's last visit" as information, how do I trait it?
In Data Processing, go to the Trait Management module, click "Create trait" and select the "First and Last Feature" type.
Select the number of days in the past 30 days since the last time the App was launched for each user, and we may get the following results:
- No value: indicates that the user has not visited in the past 30 days
- 0: indicates that the user accessed the site yesterday
- 1 and other numbers: indicates that the number of days since the last visit of the user is 1 or another number
How can the created label data be used in analysis?
In the analysis model, you can use the trait directly, such as using the trait to filter events in the analysis model:
Is the custom trait a user can only be in one layer?
Custom trait Only one layer (trait value) can exist for a user.
For example, if we set three layers A, B, and C, and the user meets all the rules of the three layers A, B, and C, the user will enter the first layer in the order of the layers.
What is the maximum number of groups a label can display?
Label groups A maximum of 1000 groups can be displayed on the page.
What is the maximum number of label directories?
There is no upper limit on the number of labels in the directory, but it supports up to a four-tier directory structure.