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User Segment Function Application Example

Using the Internet finance website as an example, common operational requirements include recommending financial projects to user segments with certain characteristics. We can complete it through the following steps:

Step 1: Obtain the list of specific segments

Select user segments interested in fund projects and P2P projects with a risk investment preference for aggressive type, as shown below.

Step 2: Extract user account or phone information for precise marketing

Based on the segmentation results, the information of this user segment can be extracted to recommend high-risk and high-return P2P or fund projects to them using user account or phone numbers, as shown below.

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Last modified: 2024-12-27