This feature is controlled by an independent license. If you need this feature, contact your account manager.
Overview
The Pre-built Advertising Dashboard(App) is a built-in dashboard that covers key charts for basic ad data, such as impressions, clicks, and cost, as well as User Rtention and ROI. After users configure the key events and properties, the system automatically generates predefined charts. This simplifies the chart configuration process and improves data viewing efficiency.
Feature Entry
Dashboards > Public Dashboards > Ad Dashboard > Pre-built Advertising Dashboard (App)
Before using the Pre-built Ad Dashboard, you must complete the key event configuration and specify the events and properties corresponding to each metric. The system can then generate the corresponding charts. The key events to be configured are as follows:
Take the User Install Event as an example. You need to select the event that represents user install. You also need to select the properties in this event that represent the media source, campaign, and country/region. The calculation rule of New Users is the number of users who have triggered the User Install Event.
The preset dashboard includes a metric card for New Users, a ring chart for New Users grouped by media source, and a ring chart for New Users grouped by country/region.
Key Metrics
The Pre-built Ad Dashboard covers the following core metrics. The descriptions of each metric are shown in the table below. The content in parentheses indicates the event selected when customizing key events.
| Metric Name | Metric Description |
|---|---|
| In-App Purchase | (Purchase Event) Sum of payment amount |
| Ad Cost | (Ad Event) Sum of ad cost |
| Ad Impressions | (Ad Event) Sum of ad impressions |
| Ad Clicks | (Ad Event) Sum of ad clicks |
| New Installs | (User Install Event) Number of users |
| CTR | (Ad Event) Ad clicks / Ad impressions |
| CPI | (Ad Event) Ad cost / Number of users |
| CPC | (Ad Event) Ad cost / Ad clicks |
| eCPM | (Purchase Event) Payment amount / (Ad Event) Ad impressions * 1000 |
| CVR - 7 Day Window | (Conversion Event) Conversion rate |
| Retention Rate | (Retention Event) Retention rate |
| LTV | The cumulative payment amount of new users in subsequent time windows, calculated using the Retention Analysis model |
| ROI (Grouped by Media Source) | The cumulative payment amount of new users in subsequent time windows / ad cost of the media source corresponding to these users |
| ROI (Grouped by Country/Region) | The cumulative payment amount of new users in subsequent time windows / ad cost of the country/region corresponding to these users |
Operation Instructions
Operation instructions for the entire Pre-built Ad Dashboard:
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The dashboard name and the group name cannot be modified.
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The dashboard cannot be deleted.
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The dashboard cannot be moved to another group.
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New charts cannot be added to this dashboard.
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Edit mode is not available.
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Filtering, subscribing, sharing, refreshing, performance settings, display settings, full-screen mode, stop update, and export to PDF are supported.
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The dashboard can be copied.
Operation instructions for charts in the Preset-built Ad Dashboard:
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The chart size cannot be modified.
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Charts cannot be copied or deleted.
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You can jump to the analysis model to modify a chart. However, after modification, the chart can only be saved to a new dashboard and cannot be updated to the current preset dashboard.
Permission
Controlled by the View Public Dashboards and Manage Public Dashboards permission.