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Pre-built Advertising Dashboard (Web)

Applicable to SA 3.0.5 and above.

This feature is controlled by an independent license. If you need this feature, contact your account manager.

Overview

The Advertising Pre-built Dashboard (Web) is a platform built-in dashboard designed primarily for users running web advertising campaigns overseas. After pulling aggregated advertising data from overseas media (such as Google Ads, etc.) into the Sensors Data platform and completing user source attribution, users can view unified data within Sensors Data.
It covers key charts for basic advertising data (impressions, clicks, spend, etc.), as well as CPC, ROI, and other key metrics. After users configure the key events and properties, the system automatically generates pre-built charts. This simplifies the chart configuration process and improves data viewing efficiency.

Feature Entry

Dashboards > Public Dashboards > Ad Dashboard > Pre-built Advertising Dashboard (Web)

Key Event Configuration

The Advertising Pre-built Dashboard (Web) is a platform built-in dashboard designed primarily for users running web advertising campaigns overseas. After pulling aggregated advertising data from overseas media (such as Google Ads, etc.) into the Sensors Data platform and completing user source attribution, users can view unified data within Sensors Data.
It covers key charts for basic advertising data (impressions, clicks, spend, etc.), as well as CPC, ROI, and other key metrics. After users configure the key events and properties, the system automatically generates pre-built charts. This simplifies the chart configuration process and improves data viewing efficiency.

Key Metrics

The Pre-built Ad Dashboard covers the following core metrics. The descriptions of each metric are shown in the table below. The content in parentheses indicates the event selected when customizing key events.

Metric Name Metric Description
Ad Cost (Ad Event) Sum of ad cost
Ad Impressions (Ad Event) Sum of ad impressions
Ad Clicks (Ad Event) Sum of ad clicks
CTR (Ad Event) Ad clicks / Ad impressions
CPC (Ad Event) Ad cost / Ad clicks
GMV (ROI) (Payment Event)Gross Merchandise Value. Sum of payment amount
ROI (ROI) (Payment Event & Ad Event) Return on Investment. Sum of payment amount / Sum of cost

Operation Instructions

Operation instructions for the entire Pre-built Ad Dashboard:

  • The dashboard name and the group name cannot be modified.

  • The dashboard cannot be deleted.

  • The dashboard cannot be moved to another group.

  • New charts cannot be added to this dashboard.

  • Edit mode is not available.

  • Filtering, subscribing, sharing, refreshing, performance settings, display settings, full-screen mode, stop update, and export to PDF are supported.

  • The dashboard can be copied.

Operation instructions for charts in the Preset-built Ad Dashboard:

  • The chart size cannot be modified.

  • Charts cannot be copied or deleted.

  • You can jump to the analysis model to modify a chart. However, after modification, the chart can only be saved to a new dashboard and cannot be updated to the current preset dashboard.

Permission

Controlled by the View Public Dashboards and Manage Public Dashboards permission.

Administrators can view and edit this dashboard by default.

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Last modified: 2026-08-04